AMC spent a century of flat movie pricing and then broke it, charging more for in-demand films and, briefly, for better seats. Here's how the industry's experiment actually went.

One data set says buyers who wait until the day of the show pay a third less than average. Another says day-of fire sales are mostly a myth. Reconciling them is the whole answer.

A Green Day ticket that hit A$500 mid-queue, an Oasis onsale that rose by hundreds of pounds - dynamic pricing turned buying a concert ticket into a live auction. Here's how it works and why it persists.